Bullets, paragraphs, or numbered lists? Which achieves your purpose?

Roy H. Williams says that information organized into paragraphs feels casual and intimate; that same information in a numbered list feels authoritative and useful.

 

Another opinion:

When you make lists, number them! This does two things: First, it makes the lists easier to discuss (“I like ideas 3 through 7, but 8 is my favorite!”), secondly, and this is extremely weird, when a list of things is numbered, the numbers somehow give a certain dignity to the things in the list. Consider these two lists:

• chicken broth
• umbrellas
• wind
• spatulas

1. chicken broth
2. umbrellas
3. wind
4. spatulas

Don’t the items in the numbered list seem more important, somehow?

For more, see point #12 here.