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This sounds like another stop on a long curve.

Back in the early 1980s I helped facilitate a Rotary leadership development retreat for young adults. We used soda straws and straight pins in one exercise. The teams were instructed to "build a bridge." Results were phenomenal, way beyond anything we had hoped for.

In the 1990's I worked in a pre-employment assessment center for hiring the startup team for a new Sony plant, using the DDI behavioral assessment process. In one exercise management candidates worked on teams to build circuit boards, selecting a pattern, production strategy, etc.

It's not surprising that Lego (I've heard this word means "creativity in Swedish") picked up on this potential to further expand their market. Kudos to them!

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