The January issue of the ABA's Law Practice is now online. This edition includes the following articles:
- "Marketing Technology Trends" by John D. Bowers
Today’s marketing arsenal features a vast array of tools—as well as technology practices that range from the truly cutting-edge to the archaic. Where does your firm fall on the scale? Here’s a look at some technologies that can really boost your business development efforts.
- "Tracking Law Firm Marketing Technology" by Sue Stock Allison and Leslie Meagley
What are the technology needs of today’s law firm marketing departments? What technology is working—and what is not? The recently released Law Firm Marketing Technology Survey tapped the collective knowledge of firm marketers.
- "What Can Marketing Directors Teach You?" by Merrilyn Astin Tarlton
Even if you are in a small firm or solo practice, knowing what technologies the larger firms are using will help you leverage your marketing.
- "Online Networking for Fun and Profit" by Christopher Batio
Quick tips for lawyers looking to dive into networking on sites like LinkedIn and Facebook.
- "Ins and Outs of Social Networking for Lawyers: How Tough Is It to Cast Your Profile into Infinity?" by Denise Howell and Ernie Svenson
Renowned legal bloggers and Web mavens Denise Howell and Ernest Svenson interact in a conversation that explores the dynamics—and the potential—of these sites.
- "Cell Phone and BlackBerry Etiquette: A Short Refresher" by Dan Pinnington
Advice on avoiding raucous ringtones, beeping keyboards and other annoyances.
And many more articles waiting for you here at Law Practice.
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