Excerpt from "The Institutional Yes":
. . .HBR decided to look into what’s different about strategy formulation at Amazon. How do ideas come under consideration, and how are commitments made? Is it a matter of one ingredient—Jeff Bezos—or is it an institutional capability? Thomas A. Stewart, HBR’s editor in chief, and Julia Kirby, a senior editor, met with Bezos on two occasions to learn more. The conversations were wide-ranging and lively, punctuated frequently by Bezos’s famous laugh. (He says that his wife, MacKenzie, often tells people, “If Jeff is unhappy, wait five minutes.”) They came away with a sense that Amazon’s strategy and culture are rooted in a sturdy entrepreneurial optimism. The following is an edited presentation of those talks.
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