We're trendy here at Brains on Purpose. Two of our Categories (in the column over to your right) are on this year's top-10 list created by JWTIntelligence. They are:
2. DO YOU SPEAK VISUAL?: We’re shifting to a visual vocabulary that relies on photos, emojis, video snippets and other imagery, largely supplanting the need for text. “Visual” is a new lingo that needs to be mastered. [Our category here is "Drawings and Images."]
And . . .
10. MINDFUL LIVING: Consumers are developing a quasi-Zen desire to experience everything in a more present, conscious way. Once the domain of the spiritual set, mindful living is filtering into the mainstream, with more people drawn to the idea of shutting out distractions and focusing on the moment. [Our category is "Mindfulness."]
Watch for more posts on each topic as the year unfolds, including, of course, more about the neuroscience of visual communication and of mindfulness. Keep coming back; doing so will keep you hip and cool.
H/T: Susan Kaiser Greenland.
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