About the vast left-brain conspiracy and those driven to ecstasy by all things neuro

A little less than enthusiasm is contained in a recent blog post at New Scientist about The Master and His Emissary: The Divided Brain and the Making of the Western World (My earlier post about the book.) I am mentioning the post not so much because of the book review but because I very much appreciate a term the writer has coined. From The vast left-brain conspiracy:

I use the term "neuro-enthusiasta" for those given to excessive excitement over what brain science teaches. I have been warning, often in these pages, of its mostly amusing excesses and its tendency to produce newspaper headlines exclaiming that the brain "lights up" when people think and feel various things.

Still, I did not foresee "neuro-" becoming a universal prefix. We have neuro-economics, neuro-theology, neuro-aesthetics and now, if Iain McGilchrist is to be believed, neuro-history.