Excerpt from a new article in The Economist on mindfulness:
What got the mindfulness wagon rolling was the 1960s counter-culture, which injected a shot of bohemianism into the bloodstream of capitalism: witness the rise of companies such as Virgin, Ben & Jerry’s and Apple, whose co-founder, Steve Jobs, had visited India on a meditation break as a young man, and who often talked about how Zen had influenced the design of his products. But three things are making the wheels roll ever faster.
The most obvious is omni-connectivity. The constant pinging of electronic devices is driving many people to the end of their tether. Electronic devices not only overload the senses and invade leisure time. They feed on themselves: the more people tweet the more they are rewarded with followers and retweets. Mindfulness provides a good excuse to unplug and chill out—or “disconnect to connect”, as mindfulness advocates put it. A second reason is the rat race. The single-minded pursuit of material success has produced an epidemic of corporate scandals and a widespread feeling of angst. Mindfulness emphasises that there is more to success than material prosperity. The third is that selling mindfulness has become a business in its own right.
Click to read the rest of "The mindfulness business."