An article by Richard Thaler, who co-authored the book Nudge with Cass Sunstein, appears in yesterday's New York Times. He is pleased that "behavioral science is to be included in the required curriculum for civil servants [in Britain]. He writes, "Other countries, including our own, should take note."
Not everyone agrees that such a move is wise: Click to read "A message to the illiberal Nudge Industry: push off" (Spiked).
And is the science really sufficiently settled and proven? Read my post "How irrational are we? Before you answer, listen to this interview and read this article about behavioral economics."
What do you think?