Late this afternoon I went to a salon. The event was given by Cindy Zimmerman, "self-appointed advocate of the handwritten note." This high-energy Arizonan is enthusiastic (very!) about causing a renaissance of handwritten communication.
From Zimmerman's Writing in Style Web site:
“It’s not about laborious long letters…” opines Cindy, “handwritten notes are fun, fast and bring such a valuable dimension and meaning to today’s techno-laden world.” Think about the last time you received a handwritten note or card from someone. Bet you didn’t throw it in the trashcan as quickly as you would a hit the delete button on a flat, impersonal email. “Handwritten notes are an essential fiber in the fabric of our existence – wrought with emotion, care and personal sentiment. This type of connection means so
much and really empowers and enriches our relationships — from the business world to old friends and acquaintances. If you want to make an impact in someone’s life – make it a handwritten note.”
She has a point.
And speaking of points, Cindy had me write with a fountain pen, something I have not done in years. To my surprise, I liked it. Using the pen was fun, and my handwriting looked almost legible. With some practice, could my writing someday look elegant? I suppose I'd be happy with consistently legible.
Today I learned more about correspondence than which writing utensil feels good. Many times the notes Cindy sends by mail arrive in envelopes made of cloth. She brought some of these envelopes with her to Denver, so I was able to hold a few. They are beautiful in both texture and appearance. And sometimes she encloses in her notes a fragrant sprig of rosemary to engage another of the recipient's senses, in addition to the visual and tactile. People do not soon forget a mailing from Cindy.
Give you any ideas for making your own memorable impression? Perhaps for thanking a colleague, remembering a friend's significant date, or sending a helpful article to a client? For appropriate situations, the correspondence possibilities (with or without added scent) are numerous.
The afternoon included a non-correspondence suggestion, too. One of my favorite techniques she presented involved business cards: Cindy gives hers out in tiny cloth envelopes! They are unique, handsome, and memorable.