You may get a free taste of metaphor guru Anne Miller's new book by downloading two chapters. Unfortunately Make What You Say Pay! is not available on Amazon, but her earlier book Metaphorically Selling can be purchased there.
Important note added later: The new book is available on Amazon by clicking here.
Here's a post I wrote a while back about Miller's work, and about metaphors and the brain. I have long been convinced of the persuasiveness of the metaphor. Metaphors grease communication. They are words' ball bearings. Okay, maybe I need to read the new book . . .
From the new book's Web page:
If you have to get things done through influence or persuasion--and who doesn't?--then Make What You Say Pay! is written for you. 50+ stories from across the business and media spectrum prove how you, too, can open minds, close deals, clear up confusion, and inspire others, all with a simple language tool as old as Aristotle and as new as the Internet: the metaphor. Tap into its power and revel in the results.
If you read the book, send me a review, please.