Excerpt:
It wasn’t that long ago that law firms would only have to worry about the spread of office gossip when sensitive news was announced internally.
But today, leaked internal documents to blogs such as Above the Law have changed the way law firms disseminate news internally. This strategy has kicked into high gear as law firms have been forced to announce a lot of bad news in the past year.
...
Sites like Above the Law have been airing the profession’s dirt — from layoffs and slashed salaries to more edgy personal information about certain partners.
...
But since the recession hit home for the legal industry last fall, the blog has filled a niche not often served in the large law firm world. It has removed some of the public relations machine from the equation.
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“About five years ago, we wouldn’t be surprised to hear that the press got a hold of information,” [Topper] Ray said. “But now it’s almost like you are posting a memo directly on the Internet.”
But today, leaked internal documents to blogs such as Above the Law have changed the way law firms disseminate news internally. This strategy has kicked into high gear as law firms have been forced to announce a lot of bad news in the past year.
...
Sites like Above the Law have been airing the profession’s dirt — from layoffs and slashed salaries to more edgy personal information about certain partners.
...
But since the recession hit home for the legal industry last fall, the blog has filled a niche not often served in the large law firm world. It has removed some of the public relations machine from the equation.
...
“About five years ago, we wouldn’t be surprised to hear that the press got a hold of information,” [Topper] Ray said. “But now it’s almost like you are posting a memo directly on the Internet.”
Click to read the rest of "Law firms contend with new form of info leakage: Blogs" (Philadelphia Business Journal).
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