Gen Y continues to get much attention, this time from Financial Times. From "Reality check for Gen Y and its managers":
When the financial system was on the brink of collapse last year, Tim Murphy, managing director of IP Global, a property development company based in Hong Kong, was stunned.
His shock was not solely due to the realisation that the global economy was teetering on a precipice; the spectre of a downturn exposed the big difference in thinking between him and his younger employees.
"They had not seen a recession before," he says. "They really thought it would last a few weeks and return to normal. Comments like 'it's going to be a poor month' in September when banks were collapsing made me [realise] I might have a problem."
So he embarked on an intensive education programme, or "shock therapy", as he puts it, to explain the impact of the recession on property markets. Mr Murphy's experience in managing the so-called Generation Y, those born after 1978 who have enjoyed prosperity, is far from unique.
His shock was not solely due to the realisation that the global economy was teetering on a precipice; the spectre of a downturn exposed the big difference in thinking between him and his younger employees.
"They had not seen a recession before," he says. "They really thought it would last a few weeks and return to normal. Comments like 'it's going to be a poor month' in September when banks were collapsing made me [realise] I might have a problem."
So he embarked on an intensive education programme, or "shock therapy", as he puts it, to explain the impact of the recession on property markets. Mr Murphy's experience in managing the so-called Generation Y, those born after 1978 who have enjoyed prosperity, is far from unique.




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