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Blog Glob: "Narcissists Can Be Identified By Their Facebook Accounts"

Excerpt from "Narcissists Can Be Identified By Their Facebook Accounts" (Scientific Blogging):

Not everyone who uses Facebook is a narcissist. "We found that people who are narcissistic use Facebook in a self-promoting way that can be identified by others," said Buffardi.

They gave personality questionnaires to nearly 130 Facebook users, analyzed the content of the pages and had untrained strangers view the pages and rate their impression of the owner's narcissism.

The researchers found that the number of Facebook friends and wallposts that individuals have on their profile pages correlates with narcissism. Buffardi said this is consistent with how narcissists behave in the real-world, with numerous yet shallow relationships. Narcissists are also more likely to choose glamorous, self-promoting pictures for their main profile photos, she said, while others are more likely to use snapshots.

Untrained observers were able to detect the narcissists also. Observers used three characteristics – quantity of social interaction, attractiveness of the individual and the degree of self promotion in the main photo – to form an impression of the individual's personality. "People aren't perfect in their assessments," [Laura] Buffardi said, "but our results show they're somewhat accurate in their judgments."

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