Excerpt from "Just Say No—To Bad Science" . . .
For us civilians, it's hard to grasp how much of science is subjective, and especially how much leeway there is in choosing how to conduct a study. No one is alleging that scientists stack the deck on purpose. Let's just say that depending on how you design a study you can practically preordain the outcome. "There is an amazing array of things people do to botch a study," says Rebecca Maynard of the University of Pennsylvania.
Excerpt from "The truth about lying and laughing" . . .