New edition of THE COMPLETE LAWYER now online: The focus is marketing yourself
The weekend is almost upon us. For relaxation, you might want to read the new edition of The Complete Lawyer. If you don't have time to read the whole edition, be sure to take a look at Bob Burg's article "'Selling': The Most Misunderstood Word in Marketing." (Burg recently wrote a guest post at idealawg.) And while you are there, glean some nuggets from Steven Van Yoder's "Use Thought Leadership Marketing To Build Visibility And Credibility." Take a peek at "How Core Values and Family of Origin Impact Your Career," the latest in a series by Anne Whitaker. And before you leave the site, peruse Jill Breslaus' "Is There a Place for Emotion in the Law?" Regardless of how you choose to spend it, I wish you a grand weekend.








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