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Josh Hinds

Stephanie, wonderfully informative! Thanks, Josh

Sharon Lippincott

By lovely coincidence, I'm currently reading THE TIPPING POINT, by Malcolm Gladwell, a fascinating book I highly recommend. Burg's tips that Stephanie has shared basically outline the behavior of people Gladwell identifies as Connectors. These are the people who not only know everyone, but like to spread the word.

Some people have a genuine gift for connecting. It's part of who they are, and they will always do so more effectively than those of us who must consciously work at it. The next best thing to being a Connector yourself is to know a few -- that is, be known BY a few!

Keep an eye out for these people. They aren't hard to spot, and stand in their path when you find them. They aren't generally good at deep relationships or frequent contact, but stay loosely in touch with as many as you can, and your business will benefit.

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