New book on the brain and some theories about how we are swayed: HONEST PERSUADERS

Another book on neuromarketing. From "Books Special: Why everything you know about advertising may be wrong" (management today):

There are two reasons why I think MT readers will like this book. One, it's a business book for grown-ups - so there are no facile titles, no bullet-points for the attention-challenged, no simplifying to the lowest common denominator. Yet for a book that's part marketing treatise, part neuroscience essay, it's surprisingly accessible; Bunyard has chosen to interweave his thesis with a narrative about how these ideas have developed over the course of his professional life, which prevents the book sliding into abstraction on the one hand, or self-aggrandisement on the other.

Two, it's admirably rational and evidence-based. There's no rhetoric or grand-standing or speculation; all the arguments are based on experimental data, which makes it more compelling. Perhaps advances in neuroscience or improvements in experimental techniques will prove Bunyard's theories to be bunkum. But he would have no complaint about that; that's science, after all, and he'd argue that we'd still be a little closer to the truth.

Comments

[John Bunyard]

As the author, I should point out that 'The Honest Persuaders' is only “another book on neuromarketing” in the same way that ‘Origin of the Species’ is another book on creation.

[StephanieWestAllen]

Hello, John. Thanks for stopping by. I was not able to locate your book through the library or ILL, and its not on Kindle so I have not read it any part of it.

All of the books Ive read on neuromarketing are too reductionist/materialist for my tastes, and hope one day to find one that I like.