Update [added April 14, 2017]: Click to listen to the interview.
Please join us next Tuesday (April 11) for my interview of writing expert Dr. George Gopen. The phone-in teleseminar is generously sponsored by Purposeful Planning Institute (PPI). Beginning at noon EST, the event will last for one hour. For those of you who are not members of PPI, you may get a complementary guest pass by requesting it at this email address.
More information below and at this link.
Effective Writing Through Understanding Reader Expectation Approach
Date: April 11, 2017
Time: Noon ET (60 Minutes)
Guest Speaker: George Gopen, JD, PhD
Host: Stephanie West Allen, JD, PPI Dean of Neuroscience and Contemplative Practices
Readers have subconscious expectations about clear communication. When a writer understands those expectations and then consciously meets them, he or she can write in a way that is effective and thus easily understood. In this call, Dr. George Gopen will explain his Reader Expectation Approach and give listeners some tips on how to use the written word to communicate well and persuasively. We will consider why good written communication is 15% word choice and 85% sentence and paragraph structure, when use of the passive is the best choice, and how harnessing the rhythm of language improves written communication dramatically. When we as writers understand Reader Expectation Approach, we are best able to not only communicate and persuade, but also convey thoughts and ideas at our intellectual best. [Click here for more information about Dr. Gopen.]